{"title":"Collection 001","description":"\u003cp\u003e\u003cstrong\u003eForty Four is not a number. It's a standard.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour things must come together to build anything real. Forty Four is double stability. This is the foundation.\u003c\/p\u003e\n\u003cp\u003eCollection 001 is the beginning - 6 caps, 50 units each, no restock. Once it's gone, it's gone. Every piece is built for those who move with intention and wear with attitude.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLimited drop. No restock. Worn with attitude.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"creative-director","title":"Creative Director - Cap","description":"\u003cp\u003eYou didn't apply for this role. You just started doing it.\u003c\/p\u003e\n\u003cp\u003eDeep studio blue. Butter yellow. \u003cem\u003eCreative Director\u003c\/em\u003e across the front like a statement of fact - because it is. Below it, smaller, quieter, more honest: \u003cem\u003esleep deprived but inspired.\u003c\/em\u003e Yellow eyelets that catch the light. Butter yellow strap with the 44 mark sitting on the back like a signature.\u003c\/p\u003e\n\u003cp\u003eThis cap doesn't ask what you do for a living. It already knows.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFront reads: Creative Director \/ sleep deprived but inspired.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eBack reads: never stop creating.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eInner brim reads: Not made for your 9-5.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWear it to the meeting. Wear it to the studio. Wear it at 3am when the idea finally lands.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6-panel cotton. Built like the work - no shortcuts.\u003c\/li\u003e\n\u003cli\u003eDeep studio blue crown \/ matching brim\u003c\/li\u003e\n\u003cli\u003eButter yellow Creative Director script - front\u003c\/li\u003e\n\u003cli\u003esleep deprived but inspired - because honesty hits harder\u003c\/li\u003e\n\u003cli\u003eBright yellow eyelets. Details for people who notice details.\u003c\/li\u003e\n\u003cli\u003eButter yellow strap with 44 mark - back\u003c\/li\u003e\n\u003cli\u003eHand wash. Cold water. Your best work deserves it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNote: Colours shown in images may vary slightly from the actual product due to screen settings, photography lighting, and natural fabric dye variation. The cap you receive is the real thing - trust it.\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Forty Four","offers":[{"title":"Default Title","offer_id":50223556002029,"sku":"H44-C001-CD","price":1049.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/3565\/4381\/files\/1_ee7439f7-382e-4857-9fef-8d829dab6a28.png?v=1784114105"},{"product_id":"original-new-york-city","title":"Original - New York City - Cap","description":"\u003cp\u003eThere's a city that took everything the world threw at it and came out wearing it better.\u003c\/p\u003e\n\u003cp\u003eThis is that cap.\u003c\/p\u003e\n\u003cp\u003eMidnight navy crown. Raw linen brim. A vintage graphic on the front that reads like a declaration - \u003cem\u003eUrban Vintage. Premium Goods. Original. New York City. House of 44.\u003c\/em\u003e Not a design. A statement of origin. The 44 sits on the right side in vintage red - not shouting, just there, the way confidence actually works. Cream strap. Orange accent stripe. The 44 mark on the back like a stamp of approval from somewhere that doesn't hand those out easily.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFront reads: Urban Vintage \/ Premium Goods \/ Original \/ New York City \/ House of 44.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eRight side reads: 44.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eInner brim reads: Caution: worn too often.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eYou were warned.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6-panel cotton. Built like the borough - tough, layered, original.\u003c\/li\u003e\n\u003cli\u003eMidnight navy crown \/ raw linen cream brim\u003c\/li\u003e\n\u003cli\u003eFull vintage graphic block - front. Every word earns its place.\u003c\/li\u003e\n\u003cli\u003eVintage red 44 - right side. Present without trying.\u003c\/li\u003e\n\u003cli\u003eCream strap with orange accent stripe and 44 mark - back\u003c\/li\u003e\n\u003cli\u003eHand wash. Cold water. Like the city - it only gets better with age.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNote: Colours shown in images may vary slightly from the actual product due to screen settings, photography lighting, and natural fabric dye variation. The cap you receive is the real thing - trust it.\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Forty Four","offers":[{"title":"Default Title","offer_id":50223579726061,"sku":"H44-C001-NYC","price":949.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/3565\/4381\/files\/Untitled_design_4c6e382b-5b7b-4dff-b46c-c6c6ec1f7b32.png?v=1784140726"},{"product_id":"bad-hair-day","title":"Bad Hair Day - Cap","description":"\u003cp\u003eBad hair days don't ask for permission. They just show up.\u003c\/p\u003e\n\u003cp\u003ePowder sky blue. Oat cream brim. Four words on the front that say more about you than any outfit ever could. You're not hiding. You're not trying. You're just being honest - and somehow that's the most confident thing in the room.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFront reads: BAD Hair DAY.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eBack reads: Hey Siri, wash my hair.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eInner brim reads: Too lazy to style my hair.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNot a cry for help. A personality trait.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5-panel cotton. No bad days in construction.\u003c\/li\u003e\n\u003cli\u003ePowder sky blue crown \/ oat cream brim\u003c\/li\u003e\n\u003cli\u003eBAD Hair DAY - embroidered front\u003c\/li\u003e\n\u003cli\u003eHey Siri, wash my hair - embroidered back\u003c\/li\u003e\n\u003cli\u003eAdjustable strap. One size. Zero effort.\u003c\/li\u003e\n\u003cli\u003eHand wash. Cold water. You know the drill.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNote: Colours shown in images may vary slightly from the actual product due to screen settings, photography lighting, and natural fabric dye variation. The cap you receive is the real thing - trust it.\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Forty Four","offers":[{"title":"Default Title","offer_id":50223580217581,"sku":"H44-C001-BHD","price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/3565\/4381\/files\/3_747b7fd5-37e6-4f5b-bb57-62b66fe438f6.png?v=1784108176"},{"product_id":"forty-four-the-classic","title":"Forty Four - The Classic Cap","description":"\u003cp\u003eThis isn't a launch product. This is a declaration.\u003c\/p\u003e\n\u003cp\u003eOat cream crown. Forest green brim. Brick red 44 sitting on the front like it was always supposed to be there, because it was. No trend chasing. No collab. No limited edition hype. Just a number that means something and a brand that meant it before anyone was watching.\u003c\/p\u003e\n\u003cp\u003eFour means stability. Forty Four means you built it twice.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eInner brim reads: if found, return after coffee.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWear it like you already knew.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5-panel cotton. No shortcuts.\u003c\/li\u003e\n\u003cli\u003eOat cream crown \/ forest green brim\u003c\/li\u003e\n\u003cli\u003eBrick red 44 - front. It doesn't need to shout.\u003c\/li\u003e\n\u003cli\u003eHOUSE OF FORTY FOUR - embroidered back\u003c\/li\u003e\n\u003cli\u003eAdjustable strap. One size. Your size.\u003c\/li\u003e\n\u003cli\u003eHand wash. Cold water. This one's worth it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNote: Colours shown in images may vary slightly from the actual product due to screen settings, photography lighting, and natural fabric dye variation. The cap you receive is the real thing trust it.\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Forty Four","offers":[{"title":"Default Title","offer_id":50223580872941,"sku":"H44-C001-CLASSIC","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/3565\/4381\/files\/4_51612087-04a5-4b45-9ed6-b225a848ce2d.png?v=1784078336"},{"product_id":"hold-on-i-see-a-dog","title":"Hold On! I See a Dog - Cap","description":"\u003cp\u003eYou didn't plan this cap. You needed it.\u003c\/p\u003e\n\u003cp\u003eSoft ballet pink crown. Espresso brown brim. \u003cem\u003eHOLD ON! i see a dog\u003c\/em\u003e on the front - because that's not a phrase, that's a reflex. Paw prints embroidered on the brim because the details matter when you care about the right things. Flip it over and there's a dog in sunglasses on the back, living its best life, completely unbothered. Just like you when a dog walks by.\u003c\/p\u003e\n\u003cp\u003eDark brown strap. Yellow accent stripe.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFront reads: HOLD ON! i see a dog.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eBack: a dog in sunglasses. No explanation.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eInner brim reads: dogs \u0026gt; people.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNot a joke. A value system.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6-panel cotton. Built for people with priorities.\u003c\/li\u003e\n\u003cli\u003eSoft ballet pink crown \/ espresso brown brim\u003c\/li\u003e\n\u003cli\u003eHOLD ON! i see a dog - tone-on-tone embroidery front\u003c\/li\u003e\n\u003cli\u003ePaw prints on the brim - because of course\u003c\/li\u003e\n\u003cli\u003eDog in sunglasses - illustrated back. Unbothered energy only.\u003c\/li\u003e\n\u003cli\u003eDark brown strap with yellow accent stripe and 44 mark\u003c\/li\u003e\n\u003cli\u003eHand wash. Cold water. The dog would want you to take care of it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNote: Colours shown in images may vary slightly from the actual product due to screen settings, photography lighting, and natural fabric dye variation. The cap you receive is the real thing - trust it.\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Forty Four","offers":[{"title":"Default Title","offer_id":50223581855981,"sku":"H44-C001-DOG","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/3565\/4381\/files\/1_e2b54300-a7a9-436e-831f-a01bdc29023f.png?v=1784105349"}],"url":"https:\/\/houseof44.com\/collections\/col-001-houseof44.oembed","provider":"House of Forty Four","version":"1.0","type":"link"}